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Xiomara Romero x SortJoy: An Organizer's Perspective

Xiomara Romero x SortJoy: An Organizer's Perspective

If you only had a few moments to interact with someone, what’s the elevator pitch for what you do?

Hello, My name is Xiomara Romero. I am a Professional Organizer traveling the U.S. in my Airstream travel trailer organizing homes one state at a time. Lilly’s Organizing officially began when we were living in Guam and moved with us to San Diego. Now, with my husband retired from the military, we’ve decided to take our thriving business and hit the road. With our passion for discovering new places and faces, we decided Lilly’s Organizing would be the perfect way to take all of the things we loved and go visit the country my husband has so proudly served for years. We decided it was time to bring our services to people nationwide where people may not have a dependable organizer.

What was your path to this line of work?

Growing up, I watched my mother constantly organize and purge all the spaces in our home. I learned from an early age that organization helps keep your favorite spaces + places calm and collected. I took these skills and implemented them throughout our military moves. As we moved and I organized, I started becoming the go-to for friends and family looking for organizing help in their homes.

What is your favorite thing about living in an Airstream? Is there anything you don’t love?

The freedom to travel about anywhere freely, see new places and meet people from all walks of life would be my favorite. What I don't love about living in the Airstream is the small shower. LOL.


Xiomara Romero of Liliy's Organizing in her airstream


How is organizing inside of an Airstream different from most other homes?

For starters, everything is on a smaller scale. You have to get a little creative and be very mindful of what you are bringing in and where you are going to be storing it. 

How has your business evolved over the years?

It went from being a stationary business, meaning only working out of one city or town, to traveling and working all over the country. Also went from being only myself to now working side by side with my husband. 


Xiomara Romero of Liliy's Organizing in her airstream


Aside from your business, you also spend your time working to strengthen this community. Can you tell us about the work you do for Pro Organizers Latinas?

I am one of the founders and Public Relations Officer for Pro Organizers Latina. I am involved in planning publicity strategies and campaigns - writing and producing presentations, articles, and press releases.


How did Pro Organizer Latinas get started?

Pro Organizers Latinas emerged from a shared experience during a trip where we had the privilege of meeting remarkable Latina women who excelled as professional organizers. Our common dedication and passion for the field of organization united us. As we connected, we became acutely aware of the pressing need for a community that specifically served organizers in the Spanish-speaking realm. This awareness fueled our mission to empower women in their native language.


Xiomara Romero and the Pro Organizers Latinas


Tell us about this group’s goals for the future. 

Our goal is to create a community of Spanish speaking Latina professional organizers, where we can support one another and share our skills and knowledge, empowering other women in the United States and around the world to achieve their dreams. 

How can others get involved or support?

We welcome all professional women within the organizing industry to become a part of our community through our Instagram page @proorganizerslatinas. Whether they are embarking on their journey in this field or have already established a thriving business, we invite each and everyone of them to join our growing community!


Xiomara Romero and the Pro Organizers Latinas


Have you always been an organized person?

I would like to think I was. But like everyone else, I have my moments where I can get pretty disorganized, but that usually doesn't last very long.

How would you define your personal style?

Minimalist and chic. I try to keep everything as simple as possible, with no patterns but with a pop of color. 

Since you’re often in different cities, how do you connect with potential clients? Is there a  type of client you like to work with?

Most of my clients come from social media and word of mouth. The type of client I like to work with is the type that is ready to take back control of their life.

Xiomara Romero of Liliy's Organizing in her airstream


What is your favorite thing about being a business owner? What’s the most difficult thing?

I so appreciate the freedom to make my own decisions each and every day, while doing something I love. I enjoy having full control over my schedule and the growth of my business. Doing my taxes would be the thing I dislike the most. 

Tell us about a moment that made you stop and realize how far you’ve come.

Being able to tell my husband when he retired from the navy “I got us from here”.

Is there a challenging area for you to keep organized? And how do you manage that space?

My closet would be that area, or at least my husband would say. What I have done that helps me is to divide everything by seasons and rotate the items as the season comes. This keeps me from having all my clothes out at once and helps me maintain it a bit easier having less to deal with.  

Tell us about your goals for the future:

One of my goals is to visit every state with the Airstream, including Alaska. So far we have visited 26 states. And maybe write my own book. 


Xiomara Romero of Liliy's Organizing in her airstream


Who has supported you along the way and who inspires you? 

My husband and children have been my strongest supporters through this journey. My mother has been my inspiration. She was the hardest working, self driven woman i’ve known. The business is named after her. Her name is Lillian and went as Lilly. 


If someone is feeling overwhelmed in their space, what’s the one piece of advice you’d give them to help them start?

Start small, A drawer, a side of the closet, or one area of the room, but keep steady at it. Over time you will see the change. 

What is your favorite thing to do outside of your work?

I love sightseeing and outdoor adventures when in new places. But most of all I love to cook, especially when it's for my entire family. Cooking for friends and family is my love language.

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  • Marián Bello Luy

    What a beautiful interview!
    Dear Xiomara, to have the opportunity to meet you and to be able to share with you your experiences, your lifestyle, your professionalism, but best of all, your friendship means a lot in my life.

    Reading this interview today me make me feel so proud and happy! Thank you so much Sort Joy for all the support you are giving us to Pro Organizer Latinas, your products are a great and we used it a lot in our daily organization and we are sure that we will let all the organizers who join us know this.

  • Celi Viloria

    Amazing! Thank you so much for your amazing support! We love your products and will continue using and sharing! At @proorganizerslatinas we are so excited to be working together in organizing the world! Xiomara is doing her part at organizing all over USA traveling in her Airstream ! Love it!

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